The platform is rolling out a fresh option that allows them to lessen the quantity of AI-made videos appearing in their feeds. This initiative comes as the company revealed that it currently hosts in excess of 1 bn AI videos.
Testing and Rollout
The update is in a pilot phase over the next few weeks before a widespread launch. This development comes amid a increase in AI content, spurred by recent AI video creators.
AI Proliferation Online
It has been noted that nearly 10% of the most rapidly expanding content creators on another major platform exclusively feature content made by AI. A considerable share of this output is deemed low-quality AI content, a label for substandard, factory-style content that is typically absurd or surreal.
“We know from our community that a lot of users appreciate content produced via AI tools, ranging from computer-generated images to educational videos, and we aim to provide users the power to adjust the amount of that, based on their own preferences,” commented a spokesperson.
Volume and Proportions
The service disclosed that there are currently 1.3 billion videos on its app tagged as artificially created. Collectively, over 100 mn videos are uploaded to the service daily, making AI-generated material a minor portion of its complete catalog.
User Control Features
Members will be able to limit or boost the volume of AI-generated videos they watch by using the content preference feature in the platform and choosing AI-made media. Further subjects that can already be adjusted under the filter encompass news, style, aesthetics, and dance.
Content Labeling and Policies
Its policies mandate content makers to label lifelike AI-made content, and it prohibits dangerous AI impersonations of well-known individuals or critical incidents. Any authentic-looking AI-generated clip that is without a tag can be removed under its terms of service.
Additionally, the platform will from now on add an artificially created watermark to content produced via its own AI tools, or detected by an cross-platform project for recognizing content made by AI. This step is designed to help prevent users from trying to bypass the disclosure requirement.
Responsible AI Funding
TikTok is also establishing a $2m AI literacy fund for professionals and groups to develop learning resources about using AI responsibly. This initiative will benefit charitable organizations focused on training programming and robotics.
Content Safety Approach
The video-sharing app has justified its content review process, following controversy over intentions to lay off numerous safety staff in the United Kingdom. The company is expected to reduce a significant number of roles in its user protection department in London, with trade unions and digital protection specialists voicing alarm that staff are being displaced by automated systems.
A trust and safety lead explained that people-led review would still have a role, but automated tools can safeguard staff by removing the most distressing content before it is viewed by humans. The platform announced a significant reduction in explicit and harmful content handled by human moderators over the previous year due to reliance on its AI tools.
We believe it is crucial to combine people and machines to keep the platform safe,” the official commented. “We’ll have staff as integral to the approach, but we further consider it’s very important to reduce exposure to harmful content as quickly as possible, which is the area in which a lot of the machine support is really helping us work at speed.”